Passionate data scientist focused on adding value through data driven insight. Providing strategic leadership on complex, high profile projects. Background in the development of high-dimensional data structures to support analytics and reporting. Experience leading technical, entrepreneurial teams.
- Strong big-data management utilizing Pyarpsk, Hadoop, Hive and Oracle PL/SQL
- Experience in data visualization, reporting and dashboard creation utilizing Tableau and R Shiny
- Extensive statistical modeling experience using DataRobot, R, Python, Spark, SAS and Excel with VBA Macro
EXPERIENCE
Lead Data Scientist, 84.51º Cincinnati, OH — May 2018 - Present
Supporting merchandising excellence with next-level assortment science.
- Creating store-specific assortment recommendations via item-level optimization. The project utilizes XGBoost models enabled by DataRobot to estimate item value. These values feed a greedy optimization routine to assemble a store assortment from the bottom-up.
- Redeveloped an inherited codebase to improve run-time, documentation and readability.
- Applied item optimization science to key Kroger initiatives including design of the new downtown Cincinnati location.
Senior Data Scientist, Worldpay Cincinnati, OH — Oct 2017 - May 2018
Drove revenue through sales analytics. Developed use cases and requirements to design data infrastructure.
- Created client segmentation and targeting strategy to support the launch of a client engagement and retention pilot.
- Estimated the business impact of exogenous forces (natural disasters, tax reform) on key performance measures via ARIMA.
Director, Customer Statistics, Macy’s Cincinnati, OH — 2016 - Sep 2017
Enhanced multi-channel campaign optimization through advanced modeling and analytics. Developed targeting models to enable digital display marketing, direct mail, email and offers at POS. Managed big-data modeling infrastructure using Hive SQL and Spark on Hadoop.
- Created an innovative customer segmentation strategy via hierarchical clustering.
- Conducted geostatistical customer analysis to define store-reside marketing trade areas.
Director, Finance and Loyalty Analysis, Macy’s Mason, OH — 2014 - 2016
Led a team of three to measure the effectiveness of Macy’s loyalty programs. Served as the primary resource in the organization for Plenti data management, analytics development and data-driven insights.
- Developed a business intelligence environment to visualize and report performance of customer loyalty KPIs.
- Quantified the incremental value of loyalty programs with synthetic control groups and panel matching.
- Collaboratively managed data requirements and design to support credit analytics and reporting.
Manager, Marketing Analytics, Macy’s New York, NY — 2011-2014
Managed 75+ campaigns providing strategic direction, campaign production and analysis. Created custom analytics and customer segmentation for both Bloomingdale’s and Macy’s credit portfolios.
- Drove $13M incremental sales through the development of an incremental sales (uplift) model.
- Estimated incremental sales and profitability of a loyalty pilot program via an ARIMA forecasting model.
EDUCATION
Western Kentucky University
- Masters - Applied Economics
- Bachelors - Economics & Philosophy
Publications
- “Consumer-Driven Health Plans: Employer Take-Up and Average Contributions'', Compensation & Benefits Review, 2009
- “Medical Savings Accounts and Preventative Health Care Utilization'', Journal of Economics and Management, 2011